Business Coach Canada & in Ottawa| Grow & Scale Your Service Business

Sound Familiar?

Operations Feel Reactive

Clients fall through the cracks. Systems, workflows, and backend processes aren’t keeping up with growth.

You’re Carrying Too Much

Operations Feel Reactive

50+ hours a week doing the work, admin, and marketing. You're making good money but burning out fast.

Random Marketing

Operations Feel Reactive

Decision Paralysis

You've tried everything; ads, Instagram, email, and referrals, but you don't know what's really working.

Decision Paralysis

You Need Better Visibility

Decision Paralysis

Should you raise prices? Pivot services? Hire help? You have no data. Just stress.

You Need Better Visibility

You want clearer insight into performance, profitability, staffing, and what’s actually driving growth.

How I Help

Operations & Systems

Growth Strategy & Decision-Making

Leadership & Team Development

As businesses grow, backend operations often become reactive and inefficient.

I help improve workflows, systems, scheduling, client experience, communication, and day-to-day operations so your business can scale more effectively.

Leadership & Team Development

Growth Strategy & Decision-Making

Leadership & Team Development

Growing a business often means stepping into a new level of leadership.

I help founders improve communication, accountability, hiring, onboarding, delegation, and team management so they can lead with more confidence and clarity.

Growth Strategy & Decision-Making

Many business owners are making decisions without clear visibility into what’s actually driving growth or profitability.

I help businesses understand

their numbers, identify operational leaks, prioritize effectively, and make more strategic decisions backed by data and real-world insight.

Marketing & Client Experience

Growth Strategy & Decision-Making

Marketing works best when it aligns with the business behind it.

I help service-based businesses improve positioning, clarify messaging, strengthen client experience, and create marketing strategies that support sustainable growth.

Supported a multidisciplinary healthcare clinic through a second-location acquisition and operational transition.

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Worked alongside ownership to improve systems, leadership, onboarding, workflows, staffing, financial visibility, and operational structure during a high-growth period.

Results:

successful clinic acquisition
improved operational systems
increased patient volume
expanded services
stronger team onboarding and leadership processes

“Our weekly sessions were invaluable in helping me stay organized, accountable, and prepared through the transition.”

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Supported backend organization, hiring, onboarding, workflows, marketing, scheduling systems, communication processes, and operational efficiencies.

Results:

team growth to 20+ staff
improved operational systems
stronger leadership structure
increased visibility and marketing performance
clearer financial tracking and reporting

“There’s more structure, more intention, and a clearer path forward.”

How It Works

1. Book a Discovery Call

2.Receive a Custom Proposal

A focused call to see if we’re the right fit and where your business needs support. Book a call or complete this form

Book Discovery Call

2.Receive a Custom Proposal

A tailored plan based on your goals, challenges, and growth stage.

3. Start 1:1Sessions

2.Receive a Custom Proposal

3. Start 1:1Sessions

Virtual sessions scheduled at your convenience, with ongoing support and accountability.

Frequently Asked Questions

Please reach out at shayna@shaynaosterer.com if you cannot find an answer to your question.

Can I claim your services as a business expense?

Yes, you can as a business expense. Make sure to speak with your accountant to learn more.

Do you work virtually or in person?

I primarily work virtually with clients across Canada, while also supporting businesses locally in Ottawa and surrounding areas.

What makes your approach different from other business coaches?

My approach combines:

operational strategy
leadership support
systems thinking
marketing insight
real-world healthcare and service business experience

I focus heavily on helping founders understand how their business actually functions behind the scenes so they can make more informed and sustainable decisions as they grow.

Is this coaching or advisory?

It is a strategic mix of both.

I provide guidance, operational insight, accountability, and strategic support while helping founders think through decisions, improve systems, and create action plans. Clients are responsible for implementation, but I work closely alongside them throughout the process.

What types of businesses do you work with?

I primarily work with healthcare, wellness, and service-based businesses, including:

multidisciplinary clinics
psychologists and therapists
chiropractors and physiotherapists
home care agencies
wellness practitioners
consultants
creatives and professional service providers

Most clients are already operating and looking to improve operations, leadership, systems, profitability, or growth strategy. Some clients are just getting started.

How often do clients typically work with you?

Most clients work with me through ongoing weekly or biweekly coaching sessions to maintain momentum, accountability, and operational progress.

Support is tailored based on the complexity of the business and the goals being worked toward.

Do you help with operations and systems?

Yes. Operational clarity is one of the biggest focuses of my work.

This can include:

workflows and processes
onboarding systems
scheduling and communication systems
client journey improvements
backend organization
team structure
operational efficiencies
KPI tracking
documentation and SOP development

Do you help with marketing?

Yes, from a strategic and operational perspective.

I help businesses improve:

positioning and messaging
client experience
website direction
content strategy
referral strategy
visibility
email marketing strategy
marketing decision-making

I also help coordinate and guide marketing efforts with external vendors and specialists when needed.

What happens during a discovery call?

The discovery call is an opportunity to discuss:

your business
current challenges
goals
operational pain points
growth opportunities
what support may look like moving forward

It’s also a chance to determine whether we’re the right fit to work together.

Business Coaching for Founders Ready to Build, Lead & Scale

Business Coaching for Founders Ready to Build, Lead & Scale

Executive MBA | 10+ Years Building Businesses | Award-Winning

Growth Is Great. Chaos Isn’t.

As businesses grow, what once felt manageable often becomes harder to sustain.

That’s where I help.

Sound Familiar?

Operations Feel Reactive

Operations Feel Reactive

Operations Feel Reactive

You’re Carrying Too Much

Operations Feel Reactive

Operations Feel Reactive

Random Marketing

Operations Feel Reactive

Decision Paralysis

Decision Paralysis

You Need Better Visibility

Decision Paralysis

You Need Better Visibility

You Need Better Visibility

You Need Better Visibility

Trusted By Founders Across:

How I Help

Operations & Systems

Growth Strategy & Decision-Making

Leadership & Team Development

Leadership & Team Development

Growth Strategy & Decision-Making

Leadership & Team Development

Growth Strategy & Decision-Making

Growth Strategy & Decision-Making

Growth Strategy & Decision-Making

Marketing & Client Experience

Growth Strategy & Decision-Making

Growth Strategy & Decision-Making

"She saved me from having to hire 4 different people."

What Clients Achieved

Examples of How I Worked With Businesses:

Supported a multidisciplinary healthcare clinic through a second-location acquisition and operational transition.

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Results:

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Helped a growing home care company scale operations, systems, and leadership while expanding their team across Ottawa.

Results:

Hi, I'm Shayna

How It Works

1. Book a Discovery Call

2.Receive a Custom Proposal

2.Receive a Custom Proposal

2.Receive a Custom Proposal

2.Receive a Custom Proposal

2.Receive a Custom Proposal

3. Start 1:1Sessions

2.Receive a Custom Proposal

3. Start 1:1Sessions

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